A desire to bring people together

An equestrian event created in collaboration with a top-tuned organization within equestrian sports, which they, together with their strong team of professionals, have previously done to perfection.

This time with a desire of reaching a wider audience and gather people and guests, including those outside the equestrian world. In order to achieve their goal, they approached us for a talk about how to reach a wider audience and thus create a greater interest in equestrian sports. We held brainstorming sessions where we narrowed down the many creative ideas that were brought up, and then we selected only the best ones.

A diverse four-day festival

In alliance with us, we created a four-day festival area with plenty of exciting activities beyond the actual competition schedule. The program included:

Folk dinner with entertainment, gin tasting, car auction and a family and children’s day. We established a nature playground with the opportunity to roast sausages and marshmallows over a fire with the help of local scouts, build holes in straw bales, get face painted and much more. A cool rider’s lounge and a food court with various food offerings, as well as a wine and gin bar, were built, stacked on the legs of good collaborators from the food scene.

Our role

We were there from start to finish, taking care of all the practical aspects that had nothing to do with horses and the actual event. We were responsible for project management, design of audience areas with lounge, food and beverage, design and construction of a nature playground including approvals and permits. We supplied lounge furnitures, bars, chandeliers etc. and entered into supplier agreements. We took care of the planning and execution of all the small sub-events, including the community dinner, gin tasting and much more. In short, we were there from the very first pencil stroke on the drawing until all the equipment was cleared from the site.

An event that focused on local cohesion and an inclusive space for everyone.